Reddit Cracks the Code on 20 Years of Internet Drama

At Cannes, Reddit dropped two AI tools that mine two decades of user rants, confessions, and hot takes to help brands actually sound human in their ads.

The Community Intelligence suite digs through Reddit's chaos to surface what people actually think—not what focus groups pretend to think. One tool spots emerging trends bubbling up from obscure subreddits, while another writes ad copy that doesn't make you want to throw your phone.

Why this matters: Brands finally get access to unfiltered opinions instead of sanitized survey responses. When someone posts "this product changed my life" or "worst purchase ever" in a niche community, that's pure marketing gold.

The opportunity: Small brands can now punch above their weight by tapping into passionate communities and speaking their language. No more guessing what resonates—Reddit's users have already done the work of explaining exactly what they love and hate.

VEO3 Ads Are Getting Absolutely Unhinged

Google's AI video tool is spawning a new breed of chaotic advertising that's equal parts brilliant and bonkers.

Kalshi Goes Full Cinematic Chaos: Tapping PJ Ace to create cinematic madness from simple text prompts, proving that when you can generate literally anything, why not go completely off the rails?

Liquid Death's Viral Fever Dream Creator Amir Ariely went viral with a VEO3 ad for Liquid Death that's... well, see for yourself. This isn't your typical brand video.

The secret sauce: VEO3 handles the impossible visuals, but you still need actual human weirdness to make it work. The AI can generate whatever surreal imagery you dream up, but it takes a real entertainer to craft the kind of script that makes people stop scrolling and think "what the hell did I just watch?"

What's happening: Brands are realizing that in a world of endless content, being memorably strange beats being perfectly polished. When your ad can literally show anything imaginable, the limiting factor becomes your imagination—and your willingness to embrace the chaos.

PRODUCTIVITY BOOST

5 New AI Tools for Marketing & Sales teams to try this week

• Higgsfield: Generative video platform that lets you produce cinematic-quality short videos from text. Great for making polished promo clips or product teasers without a film crew.
  

• mysite.ai – Your AI web developer. This tool builds an entire website (content, design, and lead capture) in under 2 minutes after a short Q&A. No signup needed, no templates – it’s like ChatGPT meets Wix, spitting out a polished site ready to go. If you need a quick landing page or MVP site, mysite.ai is viral for good reason (20k+ users already).
  

• Clarify – Autopilot for sales CRM. Fresh off a $22.5M funding round, Clarify is an “autonomous CRM” that automates data entry and pipeline updates for you. Early-stage sales teams love it: connect your email and calendar, and Clarify auto-enriches contacts, logs meetings with AI summaries, and even nudges your deals along. Say goodbye to CRM busywork and hello to more selling time.
  

• Pally – AI relationship manager. Have contacts spread across LinkedIn, Twitter, email? Pally unifies “all your connections, across all your socials” into one AI-powered relationship hub. It helps you nurture your network by consolidating updates and suggesting when to reach out. Great for solopreneurs and biz dev folks keeping multiple networking plates spinning.
  

• Rumora – YouTube comment growth-hack. This clever tool automatically gets your brand “seen by target users in YouTube comments”. Essentially, it finds where your audience hangs out (specific YouTube channels/topics) and can drop helpful, on-brand comments to attract attention. It’s growth hacking meets community engagement – just use responsibly to avoid being spammy.

That’s it for this week.

See you next week for another deep dive into what’s new, what’s hot, and what’s actionable in the world of AI marketing and sales. Stay curious and keep innovating!

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